Context
MobyFox partnered with Riot Games to develop a range of physical and digital products for Apple Watch. This collaboration included launching a campaign featured within the League of Legends client and on the official website, ensuring broad visibility and engagement with the target audience.
Users
Our user base primarily consisted of gamers, including both active and former players. The design strategy was tailored to resonate with competitive players as well as enthusiasts of game lore. By achieving this key alignment, we enhanced user satisfaction and delivered value to both the licensor and the business.
Product Design
Worked in close collaboration with the design team to conceptualize and develop premium watch bands, ensuring a harmonious blend of style and functionality. Additionally, designed elegant packaging that enhances the product's overall presentation. This collaborative approach ensured the creation of a cohesive, market-ready offering that balances aesthetic sophistication with practical excellence.
Digital Product Design
Developed a collection of over 150 meticulously designed digital watch faces to complement the aesthetic appeal of the watch bands. This comprehensive approach provided a diverse and engaging array of options, enhancing both the user experience and the overall product offering.
Marketing Campaign
Produced over 100 assets customized for various platforms, including advertisements, social media, and web campaigns. These assets were optimized for Meta Ads, Twitter, and YouTube, ensuring a cohesive and impactful presence across diverse digital channels.
Campaign Results:
Achieved a record-setting product launch in the European market. Further solidifying our market presence, Riot Games supported our efforts by featuring our products on their official website and in the in-game client launcher. This collaboration marks a significant milestone in our strategic partnership and highlights the growing recognition of our brand within the gaming industry.
